The report also said that the young demographic of Tumblr has also moved to other platforms such as TikTok which are mostly video-centric. Users sign up for an account by providing an email address as well as creating a password, username and a URL for the page. URLs can be changed in perpetuity, but this can lead to a negative impact on SEO – it’s best to take the time and find a URL that will work for a store at first. Nicolette is a Content Writer at BigCommerce where she writes engaging, informative content that empowers online retailers to reach their full potential as marketers. With a background in book editing, she seamlessly transitioned into the digital space, crafting compelling pieces for B2B SaaS-based businesses and ecommerce websites.
PC & Mobile
The company pointed out that the re-posts remained active on Tumblr even though the original posts were deleted upon blog termination. Major networks like Facebook, Instagram and Pinterest have embraced this shift by creating robust shopping features that make buying seamless and engaging. Businesses can manage their social commerce operations from a simple dashboard, track performance, and boost sales with best-in-class social commerce tools.
Leading the Retail Revolution with Social Commerce
The proportion of Gen Z consumers who discovered a product or brand through a social media influencer or made a purchase was nearly double (60%) that of the overall consumer base. It appears that hate speech is still rampant on the blogging website, usually in the form of reblogs of original posts that have already been deleted. Tumblr has recently announced their move to delete millions of reblogs related to Nazis and white supremacist contents as well as posts that promote hate speech. Tumblr also clarified its policy on hate speech in a blog post, stating that it will retain content that provides counter-arguments or has an ‘educational’ value. ‘We’ve listened to your feedback and have reassessed how we can more effectively remove hateful content from Tumblr,’ said Tumblr in a blog post. “There’s no silver bullet solution, AI, or algorithm that can perfectly target hate speech.
Improved customer loyalty through personalized experiences.
Additionally, Instagram shoppers can purchase through product stickers embedded in your story. Rather than uploading a shoppable post to your timeline, you can choose an image for your story, select the sticker icon in the top right corner and select the product you want to link. Then, move the sticker to your desired location, customize its color and size and share it with your story. According to eMarketer, many of TikTok’s social commerce capabilities thus far have focused on product ads that appear as native videos on users’ For You feeds.
- Tumblr’s Community Guidelines haven’t been updated to include its decision to remove reblogs of hate speech, but its full hate-speech rules can be viewed here.
- By acquiring Shirts From Fargo, they expanded beyond B2B sales into direct-to-consumer markets.
- Those reblogs rarely contained the kind of counter-speech that serves to keep hateful rhetoric in check, so we’re changing how we deal with them,” it said.
- An assortment of images, including an ecommerce store owner’s product photos and logo, can be incorporated into the page.
- On the other are the free-speech advocates who see any such policy as a form of censorship.
Facebook was the first social network to surpass one billion registered accounts and boasts more than three billion monthly active users. While they may fall under the same umbrella, social commerce and ecommerce are very different concepts. Because of the move, the company saw a massive drop in traffic as users stopped using the platform, according to a report by The Verge.
Nearly 1,000 blogs have been removed, most of them Nazi-related
In a post announcing the move, the company said it’s in the midst of removing 4.47 million posts reblogging content from nearly a thousand Nazi-related blogs that had already been frozen and deleted. When social platforms deliver tailored content and recommendations, customers experience a more meaningful connection with brands. Their feeds transform into personalized shopping experiences that reflect their unique interests and previous purchases. From product discovery to the check-out process, businesses have a tremendous opportunity to get their products in front of new faces and grow their audience exponentially. Just under two-thirds (64%) of social media users Accenture surveyed said they made a social commerce purchase in the last year, which the firm estimates reflects nearly 2 billion social buyers globally.
Benefits of social commerce
- “While their original posts were deleted upon blog termination, the content of those posts still lived on in reblogs.
- In 2015, Pinterest started offering shoppable pins to an exclusive set of brands, allowing them to add a “Buy” button to their pins.
- However, you can minimize this risk and increase sales by creating a seamless buying process that keeps users in the app throughout their purchase.
- Tumblr has made few changes since its acquisition by WordPress owner Automattic from (TechCrunch parent) Verizon in 2019.
If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. Users can access their older comments by logging into their accounts on Vuukle. While Tumblr has been around for a long time, it’s possible that you’re new to Tumblr.
The social commerce revolution represents a critical opportunity for ecommerce businesses. Increased social media usage combined with each platform’s analytics capabilities make this a digital marketer’s dream channel. Social media’s influence extends beyond direct sales, playing a crucial role in the consumer discovery journey. In 2023, according to a survey by Statistica, one-third of all shoppers found a new product or brand through social media.
As expected, there’s a debate about the policy taking place in the comments of the Tumblr post about the changes. On one side are those who support the idea of companies enforcing policies around the sort of content they do not want to host. On the other are the free-speech advocates who see any such policy as a form of censorship. The company consulted with outside experts to determine the right course of action.
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Put your brand in front of 10,000+ tech and VC leaders across all three days of Disrupt 2025. Tumblr has made few changes since its acquisition by WordPress owner tumblr removes all reblogs promoting hate speech Automattic from (TechCrunch parent) Verizon in 2019. But its earlier decisions to clean up its site have had a negative impact on its traffic.